WEEK 01LEARN + DO
The growth mindset
Learn what growth marketers actually do: customer insight, startup thinking, acquisition, activation, the funnel, experimentation and unit economics.
↗ A growth teardown + initial product research database.
Learn growth by growing something real.
No endless lectures or hypothetical case studies. Over 90 days, you'll work alongside a small team to research products, launch actual offers, run paid campaigns, build AI-powered systems and create a portfolio you can show employers.
12Weeks of structured learning
5Product offers to launch and test
3Learning and execution phases
1Portfolio of real work
THE APPROACH
This is an operating team with a curriculum, not a course with homework.
Study practical ideas, put them to work in live product experiments and explain your thinking every week.
01 / LEARN
Study how growth works.
Curated newsletters, essays and podcast episodes from practitioners—no mandatory books or excessive theory.
02 / BUILD
Apply it to real campaigns.
Research, offers, creative, Meta Ads, landing pages, experimentation and automation, with guided supervision.
03 / PROVE
Show what you can do.
Share weekly presentations, document results and leave with approved projects to discuss in interviews.
The programme is designed around supervised, business-funded work. Commercial results depend on actual tests and are not guaranteed.
01.
MONTH ONE · Weeks 01–04
Discover & launch
Two weeks to learn and build. Five product offers tested by the end of the first month.
WEEK 02FIRST LAUNCH
Offers, copywriting & Meta fundamentals
Learn product evaluation, positioning, pricing, offer design, customer research, landing pages, Meta Ads structure, creative hooks and conversion tracking.
↗ Two live product tests with clear hypotheses and spend limits.
WEEK 03LEARN + DO
Launch, measure, learn
Develop real creative-testing discipline. Understand CPM, CTR, CPC, CVR, CAC, attribution, funnel diagnosis and what early campaign signals can—and cannot—tell us.
↗ Four offers launched; first live performance review.
WEEK 04MONTH 1 GATE
Find signals worth pursuing
Distinguish early traction from product-market fit, calculate contribution margin and break-even acquisition costs, and make evidence-led stop / iterate / continue decisions.
↗ Five launched offers + Month 1 product testing review.
02.
MONTH TWO · Weeks 05–08
Optimise, scale & automate
Develop scaling judgment and become an AI-native growth practitioner.
WEEK 05LEARN + DO
Build a repeatable scaling process
Understand vertical vs horizontal scaling, budget allocation, diminishing returns, creative fatigue, forecasting and rules for increasing spend.
↗ A forecast, a scaling decision tree and an experiment backlog.
WEEK 06AI-NATIVE
Become AI-native: research & creative
Use AI as a practical collaborator for research, audience synthesis, messaging, product analysis, creative briefs and landing-page QA—with validation and human approval.
↗ A documented and demonstrated AI-powered growth workflow.
WEEK 07AUTOMATION
AI systems, automation & analytics
Move from prompts to systems: workflow thinking, n8n fundamentals, structured data, automated reporting, anomaly checks and responsible access to business information.
↗ One functioning, reviewed automation per fellow.
WEEK 08MONTH 2 GATE
CRO, lifecycle & sustainable growth
Improve the journey after the click: page tests, checkout friction, lifecycle emails, bundles, AOV, retention and growth loops. Introduce career-track selection.
↗ Month 2 growth-system review + first career skills audit.
03.
MONTH THREE · Weeks 09–12
Operate & get career-ready
Keep growing the business while building a stronger professional story.
WEEK 09LEARN + DO
Think and communicate like an owner
Turn advertising activity into business recommendations. Work with budgets, contribution margin, prioritisation, stakeholder updates and responsible commercial ownership.
↗ An individual growth initiative + target-role shortlist.
WEEK 10LEARN + DO
Make your experience marketable
Learn to write a credible marketing CV, build a LinkedIn presence, communicate achievements and turn experiment logs into permission-approved portfolio case studies.
↗ Career-ready CV + LinkedIn + first portfolio case study.
WEEK 11LEARN + DO
Get opportunities through positioning
Learn targeted job search, outreach, professional networking, hiring-manager conversations, technical interviews and case-study storytelling.
↗ Job-search pipeline + mock interview feedback.
WEEK 12CAPSTONE
Capstone: show what you can do
Bring the full cycle together: research → offer → creative → launch → analysis → scaling → systems → career narrative.
↗ Capstone presentation, documented portfolio and 30-day career action plan.
CURATED LEARNING LIBRARY
Learn from people who build and grow.
Instead of a mandatory book list, every week includes selected podcasts, newsletters and essays matched to the work we're doing. Some publications offer paid archives; assigned materials and access will be confirmed before the programme begins.
Andrew ChenGrowth essays & startup thinkingBrian BalfourGrowth systems, Four Fits & AIReforgeGrowth frameworks and practical essaysLenny’s Newsletter & PodcastProduct, growth and career conversationsElena’s Growth ScoopGrowth strategy, scaling and AI-native workCasey WintersRetention, engagement and growth loops20VC GrowthConversations with experienced operatorsHow I AI · Claire VoReal, demonstrable AI workflowsThe Gary Halbert LetterDirect-response copywriting and headlinesMeta BlueprintTechnical learning for Meta campaigns
External publications are independent learning resources, not sponsors or partners of the fellowship. Gary Halbert's materials are studied as copywriting references, not reproduced.
EVERY FRIDAY
The Growth Lab: learn, explain, improve.
A recurring 60-minute learning-and-performance review with Seun and the cohort.
The five-slide presentation
- What I listened to and read this week.
- Three ideas that changed how I think.
- How those ideas apply to our actual business.
- What I tested, observed or helped build.
- What we should start, stop or change next.
We want independent thinking and practical application—not a copied summary of someone else's newsletter.
How your week works
Monday: Weekly planning and training.
Tuesday–Thursday: Learning and supervised business execution. Daily short stand-ups during the first launch sprint.
Friday: Presentations, performance review and founder feedback.
Your work becomes your portfolio.
You will document experiments and create approved, non-confidential case studies throughout the 12 weeks.
You will document experiments and create approved, non-confidential case studies throughout the 12 weeks.
COHORT 01 · NIGERIA
Ready to put your learning to work?
Applications are free. Selected fellows receive written programme, compensation and internet-support terms before joining. Limited to three places in the pilot cohort.
Participation, portfolio completion, introductions or recommendations do not guarantee employment. Applicants should review the programme terms before accepting an offer.